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E-Strands SEO - Our strategy is always to use ‘white hat’ techniques.

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SEO Technique

Search Engine Optimisation is the technique that we use to tailor the inbound links and content of your website, to give the keywords the highest possible ranking on Google and other search engines. Companies who use illegal techniques or ‘black hat’ techniques use spamming and/or hidden text fields as well as paying for links. These count against you in the long term and can result in having your website banned from Google. If this has been your experience we can solve your problem and resubmit your site.

Our strategy is always to use ‘white hat’ techniques. We will therefore deliver the best possible results for your website keywords, by researching key words relevant to your industry and looking at the number of hits each keyword generates. We will research which keywords will be most effective with that page and will design the code around it. The code will be simple in order to help the search engines and W3c Standards.

Link-Building Campaign

We will then produce a link-building campaign around the chosen keywords and register with many relevant directories, blogs and social networking sites to improve your page ranking. This takes time and lots of effort to produce the optimised performance of your site. SEO of your website will result in greater traffic to your site, enabling your site to convert this traffic into sales.

SEO vs PPC

The initial expense of using SEO is far outweighed by the benefits. Instant traffic of a ‘pay per click’ campaign can cost upward of £5.00 a click; for the most competitive terms, such as car loans £8.77, secured loans £26.15 and mortgage arrears £24.48. This can become a very expensive way of gaining traffic. With SEO through natural listing you have an asset that will be relatively inexpensive to retain your dominance at the top of Google. If you would like to run a Google ‘adwords’ campaign we will guarantee that it is run in a way to ensure the highest conversion at reasonable cost per click.

What are Reciprocal Links?

A reciprocal link is a mutual exchange of links between two parties. These links are chosen carefully through related content, page rank and other factors. These links are not paid for unless a ‘no follow attribute’ has been provided. As a result of this it does not affect your page rank.

This can result in suspension from Google, this happened to ‘Go-Compare’ in the beginning of 2008.

Why Reciprocal Links?

A reciprocal link provides weight to your results in Google through increasing your page rank. A page rank is gathered from all the sites that are linked to you.

Social Media Optimisation (SMO)

This can be used as both part of your SEO and your SMM, this is a productive way of constructing links to your website, using sites like Twitter, Linked in, and Blogger. Having this content available will result in the increase of your page rank.

Social Media Marketing (SMM)

This initiates curiosity and interest in your business using your social network. We provide consultancy on how to gain the best results.

Website Health Check!

When potential customers search the internet for products and services that you provide, would you like your website to appear near the top (or even AT the top) of the search results?

Would you like to find out how effective your website is?
To get the best performance from your website, it needs to be optimized for search engines such as Google, so they can match relevant search queries with the text on your website. 

How?
At E-Strands, we can provide you with a “Search Engine Optimisation” report that will highlight the weaknesses of your website when people search for different key words, and suggest ways that you can improve its performance.


Many websites are surprisingly bad at working with search engines... and if people who search the internet can’t find your website... what’s the point of having it?

Search Engine Optimisation

Search Engine Optimisation (SEO) means ensuring that all aspects of your website enhance your position with the major search engines.
The benefits of organic search engine optimisation (SEO) are as follows:

Reduced marketing costs (majority of the work is up front)
Long term growth in site visitors
Increased sales or leads

Keyphrase Research & Strategy

A 'Keyword Phrase' is the search term that a user may enter at a search engine. It is important that keywords and phrases are properly researched and understood. At New Mind we will analyse your business, user behaviour, key phrase popularity and competitiveness, to find the best search terms for promoting your business.

On-page optimisation

Keyword-rich web page copy is extremely important for high rankings in all the major search engines. It’s the visible copy on the page that the search engines “look at” first to determine how to classify your site and how it will rank in the search results.

The web site copy should fulfil two main criteria

Informing the visitor and guiding them into performing a particular action

 Provide useful data for search engines (so that the visitor finds the site in the first place).

We will analyse the proposed or existing content of each page on the site and target two to three key phrases associated with each. This may include:

Rewording the opening paragraph of editorial and making recommendations
Writing suitable titles and meta tags
Increasing or decreasing keyword repetition in editorial

Ongoing SEO Support

Ongoing Search Engine Optimisation enables us to build on the improvements made during initial development to achieve not only higher rankings but also sustainable positioning. This includes:

Traffic Analysis: Ongoing research of relevant traffic driving keywords and application of these to the website
Content Analysis: Improvement recommendations to key pages according to visitor trends and changes in search engines
Reports: Quarterly reports on rankings and research recommendations