SEO Technique
Search Engine Optimisation is the technique that we use to tailor the inbound links and content of your website, to give the keywords the highest possible ranking on Google and other search engines.Companies who use illegal techniques or ‘black hat’ techniques use spamming and hidden text fields as well paying for links. These count against you in the long term and can result in having your web site banned from Google. If this has been your experience we can solve your problem and resubmit your site.
Our strategy is always to use ‘white hat’ techniques. We will therefore deliver the best possible results for your website keywords, by researching key words relevant to your industry and looking at the number of hits each keyword generates. We will research which keywords will be most effective with that page and will design the code around it. The code will be simple in order to help the search engines and will comply with W3c Standards.
Link-Building Campaign
We will then produce a link-building campaign around the chosen keywords and register with many relevant directories, blogs and social networking sites to improve your page ranking. This takes time and lots of effort to produce the optimised performance of your site. Current statistics from Google show that an estimated 55% of all people who search for keywords click on the first link. SEO of your website will result in greater traffic to your site, enabling your site to convert this traffic into sales.
SEO vs PPC
The initial expense of using SEO is far outweighed by the benefits. Instant traffic of a ‘pay per click’ campaign can cost upward of £5.00 a click; for the most competitive terms, such as car loans £8.77, secured loans £26.15 and mortgage arrears £24.48. This can become a very expensive way of gaining traffic. With SEO through natural listing you have an asset that will be relatively inexpensive to retain your dominance at the top of Google. If you would like to run a Google ‘adwords’ campaign we will guarantee that it is run in a way to ensure the highest conversion at reasonable cost per click.