Case Studies

IntelliSight Opticians

Julie Breen, formerly of Specsavers Opticians came to us for marketing, branding and design services, to establish and promote the launch of IntelliSight opticians on Redcar High Street.
We produced her brand identity and website, whilst maintaining her marketing strategy through newspaper adverts and email campaigns.



Our creative concept was to use a penguin theme to draw upon the popularity of the penguin sculptures on Redcar Seafront. Playful messages were created to reflect the personality of the brand across social media and marketing literature.



 We designed a folder pack to be used as a multipurpose marketing tool that would promote IntelliSight to potential clients, with latest offers and voucher deals as well as a means of storing customers’ prescription details. We intertwined the print and online marketing campaigns allowing a campaign to run across a broad spectrum of different channels; from e-mail newsletters to web adverts and Facebook posts.



 We took a holistic approach with the marketing stagey, integrating communications across digital and analogue channels for brand harmony: so that every member of the team was on the same page. This was essential in building up people’s confidence in the brand and to win customer trust and retention over national brands such as Specsavers and vision express.



 Visit IntelliSight Opticians : www.intellisightopticians.co.uk

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